What Every Business Owner Must Know About Digital Marketing

Online marketing is the marketing of your product or service on digital platforms in order to retain your loyal customers and quickly reach your new potential target audience.

Yes, that's it. That's what online marketing is all about. There are some more questions that need attention to resolve your confusion; Such as:

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Is Digital Marketing Like Social Media Marketing?

The answer is yes. Digital/internet marketing is a bigger concept than social media marketing in the sense that all social media platforms are available digitally through the internet. However, platforms other than social media marketing come under digital marketing.

What are the concepts and platforms of digital marketing?

The search engines we use to search our searches and requirements are a fun platform for online marketing. This concept is called "search engine marketing" or SEM.

Search engine marketing is the marketing of your product by Yahoo on search engines like Google and Bing. This platform is extremely important for businesses that are in a B2B industry.

Another concept that has come under digital marketing is "search engine optimization" or SEO. Search engine optimization is a way to develop your website content in a way that allows search website algorithms to crawl and test your website efficiently. This is a way to get higher rankings in search results in search engines; Help us get better hands-on SEM.

SEO is a basic requirement for any and every website owner because it helps you stand in the middle of the sea of ​​websites we visit today.

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Social media marketing is a concept consisting of campaigns designed to market your products or services on social media platforms like Facebook, Twitter, YouTube, LinkedIn, etc. While SMM is a great tool for products that have a B2C category.

Internet marketing has an interesting concept called re-marketing that enables us to reach a potential consumer base more than once. It follows your customers across different platforms, websites and can be seen as showing them copies of your personalized ads to remind them of their travels to your website.

This enables us to work with another factor called Customer Lifetime Value in which we can increase our reach to existing customers and improve our RI from these customers through various practices like email marketing, retargeting, paid ad promotion, RSS feeds etc.

But for a great digital / internet marketing experience you need to create a campaign using all the platforms described above.

How is digital marketing different from traditional marketing?

Digital marketing is better reached and affordable in terms of results.

Internet marketing allows you to target a specific audience based on demographics, interests, and devices.

Internet marketing gives us real information that can be analyzed statistically. For example, if a hoarding is marketing your product, you have no idea how many hoardings you saw, read the content, and became a customer because of that hoarding. However, in digital marketing, say we conduct the same product marketing, we can analyze the data produced by different marketing platforms that show us how many people saw the product, how many actually became consumers and which customers came through which? Used platform. This allows us to find confusion in the campaign and work on it to make it more action-oriented.

But should traditional marketing be stopped altogether?

Of course not! Dition endorsement marketing, in fact, results coupled with digital marketing can only deliver higher results than the traditional endorsement of digital marketing.

However, the mistake that can easily get your claim denied is to fail. This is true to an extent; But to get the best results, digital marketing needs to have an independent budget. Money needs to be set aside to be able to take advantage of the opportunities that digital marketing offers to your business and its glorious future.